The Newness Fix
Too many clothes and nothing to wear - It may be one of the oldest cliches in the book, but I can't deny I've been that person staring into a cramped wardrobe and thinking I have nothing to wear. Seriously who doesn't have those days?! The reality of course is that we have more than enough clothes, we just don't have anything that feels like the version of ourselves we want to be that day. The fast fashion model of newness 52 weeks a year - instead of 2 seasons a year - has got us hooked on newness every single week, making it nearly impossible to keep up with the fleeting micro-trends and altogether less satisfied with our sartorial selves unless we are constantly consuming new.
It's estimated we could reduce our carbon, water and waste footprint by as much as 30% by extending the life of our garments by an extra 9 months instead of replacing with newness (source: The Guardian). Depending on your stance on fast-fashion this could seem completely achievable or like a 9 month prison sentence. For those in the latter camp, I feel your pain! I used to be ruled by the new-in section of Topshop and the like, but with shopping more sustainably I realized slowing down isn't a bad thing. It's amazing when you jump off that hamster wheel just how much stuff we already own that is waiting to be rediscovered. I only bought one new sweater this winter - see here - and after weeks of sweater weather in New York, my outfit choices were beginning to feel a tad tired. So in a bid to quash my boredom I started experimenting, something I wouldn't have done if I was immediately clicking add-to-bag at the first signs of boredom. This layered look is now one of my go-to's and it works thrown over all my turtlenecks and crew necks and feels like an entirely different look every time - image proof to follow in another post shortly. It also has the added bonus of getting extra use out of those barely-there summer camis that had been banished to a draw until winter ends.
The chances are we all have new combinations waiting to be uncovered if we take the time to experiment and use what we already own. So next time you're feeling the newness urge take over, have a look at what's hidden in plain-sight. You can thank me later!
So, how often do you feel the need to buy new things and how much do you experiment with what you already own? I'd love to hear your thoughts below. S x