By now I'm sure you've all noticed the 'who made my clothes' hashtag making it's way around social media that has been putting pressure on brands to show consumers who made their clothes. There is such a disconnect between the human hands that work tirelessly in cramped factories, to the shiny newness being snapped up for someones next fashion fix. It's hard to keep the production in mind when brands so cleverly keep it out of sight. Even when I started to shop more consciously it was hard to know who really made my clothes and under what conditions, so the best I could do was avoid high-risk countries (like Bangladesh) and high-risk brands (err the whole high street). So when I heard about denim brand 3x1, that make all their jeans in the USA and have a 24 person factory behind a glass wall inside their soho store, I was instantly sold.
Not only have they taken transparency to a whole new level, but they make the highest quality of jeans using only the best denim sourced from their trusted suppliers around the world. A pair will set you back a few hundred but when you put into perspective a zipper in their jeans costs them more to manufacture than an entire pair of fast-fashion jeans, you can see where the money is going and for good reasons. I've already got so much wear out of these cropped fringe numbers and I can't wait to wear them in the fast approaching fall - where did August go?! - styled with ankle boots and chunky knits. If you're ever in New York their store is a denim addict's dream so it's definitely worth a visit.